British bookmaker William Hill has reported significant success from this year’s Cheltenham Festival . The evoke-owned company announced that March 11 marked the most profitable Cheltenham Festival day in its history.
William Hill Anticipates Nearly Half a Billion Pounds in Player Wagers
As is customary, the Cheltenham Festival remains a period of intense betting activity and a premier event in the UK horseracing calendar. Featuring 28 races over four days, all of which were among the 31 most bet-on races last year, the festival presents a prime opportunity for betting and for sportsbooks to engage customers with their offerings.
William Hill, currently sponsoring the William Hill County Hurdle on Gold Cup Day, projected that UK bettors would wager up to GBP 450 million on Cheltenham Festival bets.
William Hill characterized the festival as a competition between sportsbooks and bettors, with both sides aiming to make accurate predictions and gain an advantage over the other.
The competition between us and the punters over the four days of the Cheltenham Festival is unmatched in Jumps racing. We anticipate approximately £450 million to be wagered across the four days, making it the most bet-on racing festival of the year, and it is a critically important week for us.
William Hill statement
March 11 Achieved Historical Success for William Hill
The races on March 11 saw several popular horses, including Be Aware, Majborough, No Drama This End, and Romeo Coolio, experience defeats, leading to substantial losses for bettors.
With No Drama This End, Romeo Coolio, Majborough, and Be Aware all suffering losses at the top of the market, the Wednesday of the 2026 Cheltenham Festival will be recorded as William Hill’s most profitable day at the meeting in the company’s history.
William Hill statement
The company indicated that only a few renewals of the Grand National have resulted in larger profits for the operator on horseracing bets.