This year’s program covers three stages, featuring panel discussions on the first day and interactive workshops on the second, plus two extra workshop rooms.
Press release.—SBC Summit Malta 2026 is growing its conference program by adding a workshop room centered on workplace culture, public communication, and professional growth.
As public expectations for the gaming industry increase, company culture and leadership standards matter more than ever. How businesses support their teams and respond under pressure directly impacts their reputation and trustworthiness.
This year’s educational program includes three stages: panel discussions on day one, hands-on workshops on day two, and two extra workshop rooms. The highlighted workshop room will focus on Purpose, Policy & PR on Wednesday, April 29, and Future Ready Leadership: Tech, Talent & Transformation on Thursday, April 30.
The focus on workshops was intentional. Subjects such as culture, policy, and talent development thrive in a more personal, detailed format where attendees can engage with experts and tackle real-world challenges directly.
Rasmus Sojmark, founder and CEO of SBC, stated: “When companies chase profits and focus solely on operational tasks, they often overlook the need to look inward to grow outward. How you support your people, communicate, and lead builds a strong foundation—everything else, including profitability, will flow naturally.”
Purpose, Policy and PR examines how gaming companies are enhancing culture and communication amid growing scrutiny. Sessions will address supporting employees through workplace hurdles, tackling addiction and recovery, implementing AI without losing trust, integrating ESG into daily operations, and navigating public messaging with clarity and assurance.
Workshops include:
- Crisis Comms Masterclass: Who Got It Right?
- ESG Beyond the Tick Box: Turning Purpose into Profit.
- AI in HR: Empowering Teams, Not Replacing Them.
- The Hidden HR Challenge: Addiction, Recovery and Support in Gaming.
- Media & Messaging: From Sales to Storytelling in a Restricted Age.
Future Ready Leadership: Tech, Talent and Transformation shifts attention to how the industry can prepare its workforce for the future. Sessions will delve into emerging skill needs, the traits of resilient leadership, and the career paths companies are creating to attract, retain, and develop talent.
Workshops include:
- Breaking Barriers, Building Futures.
- Resilience in Leadership.
- Future-Proofing Your Career: The Skills, Roles and Opportunities Shaping the Next Workforce.
Workshop experts include Reija Airas (EVP, people, culture and communications, Veikkaus), Roberta Buhagiar (learning and development specialist, Gentoo Media), Caroline Butler (head of global markets, Initiate International), Emma-Elizabeth Byrne (head of publishing, Gentoo Media), Alina Famenok (growth & partnerships expert, former CEO, Already Media), Christopher Grech Bonett (founder, R77 Elitetalent), Brian Christopher (CEO and creator, BC Ventures), Liesbeth Oost (head of ESG, JOI Gaming), Julia Weygandt (board of directors, Global Gaming Women), and JP Xuereb (HR director, HIT Gaming).
SBC Summit Malta 2026 will be held April 28–30 at the InterContinental Malta, gathering 6,000 industry professionals. In addition to the conference program, attendees can access wide-ranging networking opportunities on the exhibition floor and at dedicated off-site events.
Get the Tickets to SBC Summit Malta
- Secure your spot at SBC Summit Malta with the exclusive VIP Event Pass. Costing €600, it grants access to all SBC Summit Malta offerings, including three days of networking, conference sessions, and the exhibition.
- Interested in an Expo+ Pass? It’s available for €150.
- Operators and affiliates are eligible to apply for a complimentary pass.