(AsiaGameHub) – Sports betting solutions provider GR8 Tech is gearing up for an anticipated surge in betting activity during the upcoming World Cup.
The company, which delivers sportsbook and iGaming solutions to operators worldwide, has implemented comprehensive platform upgrades in anticipation of the tournament.
These enhancements span its sportsbook platform, engagement and retention tools, and its cryptocurrency offerings, as the company foresees significant increases in traffic, competition, and betting volume throughout the month-long event.
Customer acquisition is expected to be particularly competitive this year, with licensed operators vying for market share against each other and the unregulated sector, a topic recently discussed on an SBC Webinar.
“World Cup traffic alone does not guarantee improved outcomes. The key is how effectively operators can convert this attention into customer acquisition, conversion, retention, and sustained player value,” stated Denys Parkhomenko, Chief Product Officer at GR8 Tech.
“This is our current priority. We are enhancing the sportsbook experience, expanding our engagement and loyalty tools, and advancing our crypto capabilities to empower our partners to maximize the year’s most significant opportunity.”
In terms of its sportsbook, GR8 Tech is refining navigation, campaign visibility, bet builder functionalities, player-specific markets, and its odds boost feature.
On the engagement and retention front, the company is broadening its loyalty, bonus, and segmentation capabilities, incorporating a VIP-focused program and automated bonus mechanisms, among other initiatives.
Furthermore, GR8 Tech is introducing earlier player segmentation within its crypto functionalities, based on wallet transaction history, along with more adaptable VIP and risk management procedures prior to deposits.
“The company is implementing a wide array of improvements across the platform to help operators derive greater value from the year’s premier event,” the firm’s statement indicated.
“More detailed information will be shared in subsequent releases, each offering an in-depth look at specific products and the developments shaping GR8 Tech’s World Cup-ready platform.”
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