GameOn Expands Its Fractional CMO Division by Appointing Roxana Nazalu

(AsiaGameHub) –   GameOn, a leading specialist agency in iGaming marketing and PR, has welcomed Roxana Nazalu to its expanding GameOn CMO team.

Roxana joins as a Fractional CMO and consultant, with responsibilities including supporting clients across campaign strategy, development, and execution.

Roxana is among the industry’s most seasoned iGaming marketers, having held roles at some of the sector’s biggest players.

Her past employers include prominent names like Las Vegas Sands, Casimba Gaming, Aspire Global, and Pragmatic Play.

This wealth of experience led her to launch Orange Synapse, a specialized agency serving iGaming providers in markets worldwide.

Roxana’s appointment as a Fractional CMO Consultant marks a deeper partnership between GameOn and Orange Synapse, enabling both to offer an expanded range of products and services to their respective clients.

GameOn’s Fractional CMO service has seen consistent growth since its launch in October 2024.

Led by Alex Wilson, the service allows clients to access the benefits of a full-time CMO on a part-time basis—making it an ideal choice for startups and small growth-stage organizations. It also benefits established firms, helping them position marketing as a revenue driver (not just a support function) with board-level accountability.

Alex Wilson, Head of Marketing Division at GameOn, said: “We’re thrilled to welcome Roxana to the GameOn CMO team at this pivotal moment for our agency. Since launching our fractional service in 2024, demand for high-level strategic leadership without full-time executive overhead has skyrocketed.

“Roxana is a powerhouse in the iGaming space, and her track record with global giants like Pragmatic Play and Las Vegas Sands speaks for itself.

“By bringing her expertise on board, we’re not just adding a consultant—we’re significantly enhancing our strategic offering and ensuring our clients have access to the very best marketing talent in the industry.”

Roxana Nazalu, Fractional CMO Consultant at GameOn, added: “Teaming up with GameOn is a natural evolution for me and a fantastic opportunity for Orange Synapse.

“I’ve long admired GameOn’s reputation for delivering clear, results-driven PR and marketing in the iGaming sector. This collaboration lets us offer a truly holistic service, bridging the gap between high-level strategy and technical implementation for slot studios, operators, affiliates, payment providers, and other industry stakeholders.

“My focus will be on helping clients navigate complex markets and scale their brands with the agility the fractional model provides. I look forward to working with Alex and the team to drive meaningful growth for our partners.”