FeedConstruct has joined an ongoing partnership between sportsbook provider BETER and online betting operator LV Bet as a third-party collaborator.
The SoftConstruct subsidiary will act as the official technology partner for the agreement, providing the online bookmaker with a variety of sports and esports content.
FeedConstruct confirmed that the integration is complete and the content is now available to LV Bet’s user base. The Armenia-based company views this as another successful step in its objective to minimize complexity and speed up market entry for operators.
“We are pleased to assist BETER in its collaboration with LV Bet,” stated Arsen Baghdasaryan, Chief Commercial Officer at FeedConstruct.
“Our focus at FeedConstruct is on providing high-performance, scalable technology that shortens integration periods and ensures consistent content delivery at scale.
“This partnership highlights our dedication to supporting content providers’ commercial growth while offering operators dependable, profit-generating solutions.”
Expanding the portfolio
This agreement represents another significant deal in 2026 for both BETER and SoftConstruct. Recently, FeedConstruct established a partnership involving four basketball leagues in Argentina.
Meanwhile, BETER, which also focuses on sports and esports content, recently facilitated a connection between the Setka Cup and the Table Tennis Federation of the Republic of Moldova.
Chuck Robinson, Chief Revenue Officer at BETER, commented: “Partnering with FeedConstruct as our technical provider has ensured a smooth integration process with LV Bet.
“Their technical proficiency allows for the reliable and efficient distribution of our fast-paced content, and we believe this will improve the betting experience for LV Bet’s audience.”
For the Malta-headquartered LV Bet, the agreement offers expanded access to diverse content as it pursues global growth, particularly in Latin America, a region of strategic focus for the company lately.
With an estimated 70 to 90 million fans, esports is a major industry in Latin America. While football remains the primary driver of growth, esports contributes significantly to overall betting volumes.
Marcin Doszczeczko, CEO of LV Bet, added: “We are seeing a clear upward trend in short-format competitions and esports.
“Integrating BETER’s offerings through FeedConstruct’s technology allows us to enhance our live content, improve player retention, and diversify our income streams.
“This is a vital part of our 2026 product roadmap.”