FanDuel is expanding its approach to influencer marketing with the debut of a new six-part docuseries focused on one of its prominent brand ambassadors, the gambling YouTuber Vegas Matt.
All-In: Vegas Matt
Titled “All In: Vegas Matt,” the series chronicles the life of Matt Morrow, the 62-year-old content creator known by his alias Vegas Matt. Morrow has emerged as a leading influencer for FanDuel in the online casino sector since signing a significant partnership with the company two years ago.
FanDuel Casino recently used the social media platform X to promote the series’ second episode, directing audiences to watch the show on YouTube.
The docuseries offers an intimate glimpse into Morrow’s world, both in front of and behind the camera. It showcases his production team and his family members, including his son EJ, his daughter, and his wife KC, who followers recognize as “Vegas Mom.”
The narrative opens with the pivotal moment that transformed his life.
In the debut episode, Matt and EJ describe how his internet presence began somewhat unintentionally. During a video poker session, Matt landed a $78,000 royal flush, which EJ captured on video. Once the clip was uploaded, it rapidly went viral on TikTok.
This unexpected surge of interest helped establish Morrow as a notable personality within the online gambling community.
As the series progresses, viewers accompany Matt on casino trips, during filming, and in his personal life. The first episode is set at the Ocean Casino Resort in Atlantic City, where Matt creates content and engages with fans.
Family Business
The second installment, named “Family Business,” shifts the spotlight to the off-screen dynamics. It examines the experience of his family members dealing with the public attention that comes with having a famous gambling influencer in the home.
This episode addresses the advantages and difficulties associated with the rising fame of the Vegas Matt brand. Matt has currently amassed nearly 1.5 million YouTube subscribers, with his popularity largely driven by the specific games he plays and the financial outcomes of his sessions.
In February, we covered news regarding a potential major poker market expansion in the U.S. involving FanDuel and its related brand, PokerStars.