(AsiaGameHub) – The Dutch online gambling industry association VNLOK has announced iGaming operator ComeOn as its newest member.
Established in 2010, ComeOn has evolved into a global participant in the gaming sector, establishing a footprint in the Netherlands since 2022 through authorization from the national regulator Kansspelautoriteit (KSA).
The company provides patrons with a broad array of entertainment choices, including live casino, slot games, online sports wagering, and additional offerings. VNLOK emphasized that integrating ComeOn into its membership will support the development of a sustainable and protected digital gambling ecosystem.
Björn Fuchs, Chairman of VNLOK, stated: “We warmly welcome ComeOn within our association. It is valuable that more and more license holders are uniting within VNLOK to work together on a well-functioning, safe and responsible online gambling market in the Netherlands.”
Through its VNLOK membership, ComeOn will contribute to shaping a more accountable Dutch gaming sector, which must now adhere to stringent promotional restrictions under the Remote Gaming Act (KOA) reforms initiated several years ago and currently being enforced.
The most recent set of guidelines issued by the KSA has established explicit regulations for remote gambling operators like ComeOn, aimed at strengthening player safeguards.
The regulator noted that operators failed to completely grasp the scope of the prohibition on untargeted advertising within the reforms, which required gambling companies to limit marketing exclusively to internet and on-demand media platforms under rigorous conditions.
The authority has now clarified that operators must never allow their advertising channels to access vulnerable demographics, and must therefore cease advertising through any channel where there is any possibility of ambiguity.
The regulator also noted that the new guidelines were developed with input from relevant stakeholders via comprehensive consultation and feedback, combined with findings from the authority’s own monitoring activities since the untargeted advertising prohibition took effect.
“With this, the KSA aims to contribute to careful and consistent compliance with the ban on untargeted advertising within the online gambling market,” the authority’s announcement concluded.
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