(AsiaGameHub) – 23 Broadway has secured $3 million in seed funding to support its expansion and launch a comprehensive AI-driven platform for customer acquisition financing.
Betty and Will Ventures led the investment round, with participation from 359 Capital, CEAS Investments, and Dave Bartman, among others.
The company has an established history of successfully supporting Betty in capturing 18% market share in Ontario through its performance marketing department and proprietary AI technology. Its Atlas platform can forecast the most cost-effective long-term customer acquisition strategies, enabling more efficient capital deployment.
With the new funding, 23 Broadway plans to build an integrated platform that combines non-dilutive capital with traditional performance marketing and artificial intelligence. The company will also enhance the predictive modeling capabilities of its existing Atlas platform to improve customer acquisition and retention effectiveness, develop new AI-powered models to boost retention marketing for gaming clients, and onboard new partners seeking scalable user acquisition financing solutions.
Jordan Tuch, CEO of 23 Broadway, said:
23 Broadway is transforming user acquisition financing by not only providing capital but deploying it through proprietary technology and performance marketing expertise. Using AI to execute bids based on a customer’s predicted lifetime value enables far more efficient capital deployment.
The platform offers growth companies dedicated, non-dilutive capital for customer acquisition while employing advanced technologies to execute marketing campaigns across major advertising networks such as Google Ads.
Additionally, 23 Broadway operates at the intersection of performance marketing, artificial intelligence, and capital markets, providing partners across multiple industries with a predictive, data-driven growth engine. Gaming and iGaming represent two significant partner categories.
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